623.670.0885 nick@bradshaw.design

About – Experience

Nick Bradshaw
Creative Director

An award-winning creative and art director who is able to combine strategic thinking with proven design tactics to create marketing solutions that help achieve important company objectives and strengthen brands. A versatile, self-directed, innovator with proven skills leading creative and marketing teams.

EXPERTISE

  • Branding & Brand Strategy
  • Brand Development & Management
  • Brand Identity
  • Creative & Marketing Management
  • Creative Strategy & Direction
  • Design Strategy & Thinking
  • Marketing Strategy & Direction
  • Graphic Design
  • Advertising
  • Corporate Design & Marketing
  • Interactive Design & Development
  • Digital & Social Media Marketing
  • Vendor & Partner Relationship Management

EDUCATION

Art Institute of Phoenix, Phoenix, Arizona 
Bachelor of Arts – Graphic Design / Advertising

De’Vry University, Phoenix, Arizona
B.S. – Multimedia Design & Development
(112/124 Credit Hours)

B.S. – Graphics & Multimedia Management
(106/124 Credit Hours)

CERTIFICATIONS + COURSES

AZIMA – Content Marketing Workshop
Certificate

ORGANIZATIONS

American Advertising Federation (AAF)
Phoenix Metro – Board of Directors

American Institute of Graphic Arts (AIGA)
Arizona Chapter – Member

American Marketing Association (AMA)
Arizona Chapter – Member

 

AWARDS

View Awards Page

 

RECOMMENDATIONS

View Recommendations

 

RESUME (PDF)

Download Resume

EXPERIENCE

Owner / Creative Director
Bradshaw | Brand Advertising + Design

2006 – Present

Full-service creative and marketing consulting services. Offer strategic creative and design thinking to a wide range of clients varying from non-profits, small and mid-sized business to large corporate clients.

Art Director
Maricopa Community Colleges

2017 – Present

Provide strategic support for the Creative and Marketing Directors with the development of the brand, print and digital advertising for the Maricopa Community Colleges District Office and their 10 community colleges.

Art Director
National Academy of Sports Medicine (NASM)
Athletics and Fitness Association of America (AFAA)

2016

Direct creative strategy and execution of all print and digital advertising for the National Academy of Sports Medicine (NASM) and Athletics and Fitness Association of America (AFAA). Oversee the creative process and workflow by delegating projects and managing internal and external partners.

  • Managed agency relationships, communicated direction between internal and external partners to maximize efforts and receive the best possible results.
  • Directed photo shoots to build a brand photo library, reducing the use of stock photography while increasing the use of unique brand photographs.
  • Refined brand guidelines to set a consistent and premium visual tone, establishing the NASM and AFAA brands as the leader certified personal training and group fitness industries.
  • Developed a unique template-based email system that could be used across all brands and for a variety of email types. Resulting in increased production and automation of email marketing efforts.

Creative Director
National Bank of Arizona
ZionsBancorporation

2011-2016

Develop strategy and execution of all marketing, and creative direction for NB|AZ advertising and corporate communications, overseeing a multi-million dollar budget and 10-member team. Direct brand management, corporate positioning, public and media relations, product launches, advertising, sales and direct marketing campaigns, events, contests, content marketing, vendor selection and relationships, sales and marketing collateral.

  • Managed a diverse team in a deadline driven environment by identifying and streamlining processes and cross-functional teams that maximize individual strengths, resulting in better time management, communication, and teamwork.
  • Designed award-winning creative and result-oriented strategies to meet corporate objectives. • Developed a budget that allowed for the continued production of important marketing efforts at a reduced cost, such as Elevate AZ Magazine and Arizona Business Today.
  • Developed concept and launched corporate communication Elevate AZ Magazine, a print publication with a distribution of 25,000 copies. Later analyzed and redesigned magazine format to reduce printing costs by 45%.
  • Designed and developed a $500,000 corporate multimedia studio to support external and internal communications, and training through the production of audio and video media.
  • Launched Arizona Business Today, a content marketing tactic that showcases the success of clients and their testimonials through the utilization of print (Arizona Republic), television (NBC, Channel 12) and interactive (AZCentral.com) communications channels.
  • Designed and executed an integrated, multi-channel marketing campaign to launch the Amazing Rewards credit card, which resulted in 79% increase in card acquisition and a 2.3M increase in utilization.

Interactive Designer and Developer
P.F. Chang’s China Bistro
Pei Wei Asian Diner

2009-2012

Consult with P.F. Chang’s China Bistro and Pei Wei Asian Diner in-house teams on projects ranging from conceptual marketing campaigns to design and production support for promotional marketing campaigns, direct mail, website design, email and digital marketing.

  • Successfully managed print and digital projects with both tight deadlines and quick turnarounds.
  • Designed and developed digital and print marketing collateral that ensured brand harmonization among a variety of markets.

Interactive Designer and Developer
Davidson Belluso

2009-2011

Lead interactive designer and developer. Design brand identities, interactive website design, and development. Collaborative work, research, client meetings, and presentations.

  • Increased the agency’s ability to take on a wider range of interactive/digital design and development projects.
  • Utilized knowledge to support all areas of the agency through project management, print, and interactive design.

Interactive Designer and Developer
Logan Interactive

2008-2009

Lead interactive designer and developer. Design brand identities, interactive website design, and development.